iOS subscription analytics span several systems. App Store Connect provides store reporting. RevenueCat provides timely subscription infrastructure and analytics. Product tools explain behavior. Reachly adds a geographic milestone layer. Assign each source a job and avoid forcing one dashboard to answer everything.
Business health
Track revenue, proceeds, active subscriptions, renewals, refunds, and the measures relevant to your model. For accounting, use Apple's final financial and payment reports. For operating decisions, RevenueCat can provide faster subscription context.
Subscription funnel
Track paywall exposure, trial starts, trial-to-paid conversion, renewal behavior, and cancellation signals. Segment by product, offer, app version, acquisition source, or experiment only when the segment can change a decision.
Geographic reach
Track lifetime transaction countries, active markets, new countries per period, continents reached, and contribution by app. These are motivating distribution signals, but they are not revenue metrics and do not identify customer residence.
Use the right denominator. A country count answers breadth. Subscription or revenue concentration answers depth. You need both before calling a market important.
A useful review cadence
Daily
Check alerts and operational anomalies only when the business needs that response time.
Weekly
Review conversion, renewals, refunds, and changes that could trigger product work.
Monthly
Review trends, cohorts, financial performance, new countries, active footprint, localization opportunities, and the story you want to communicate.
Where Reachly fits
Reachly reads qualifying RevenueCat customer and subscription information, aggregates it on your device, and turns country summaries into a developer passport. Use the map to explore active and historical markets, the passport to preserve lifetime reach, and achievements to make slow portfolio progress visible.
When a country looks interesting, go back to RevenueCat and your deeper analytics to validate volume, revenue, retention, and the opportunity for localization or acquisition. Reachly surfaces the question; it does not pretend a stamp is the complete answer.
Add global reach to your monthly app review.
See which qualifying subscription countries appeared—and keep them in your portfolio story.
Explore Reachly